Digital Advertising

The Digital Advertising Council under IAMAI is a prominent voice in the advertising ecosystem. With over 110+ active members including agencies, publishers, affiliates, ad-tech and mar-tech companies, the Digital Advertising Council engages with more than 500 brands, 250 agencies and 100 publishers through various conferences, roundtables, and virtual events.

The council is working with the digital advertising stakeholders to work towards the goal of the growth of the digital advertising sector. It is committed to delivering value to all advertisers, marketers, ad-tech and mar-tech companies. Some of the biggest and unique conferences such as Marketing Conclave, India Affiliate Summit, and Intersec fall under the ambit of the Digital Advertising Council. These events provide ample opportunities for various stakeholders to interact, learn and network with the biggest names in the digital marketing fraternity.

Digital Advertising Council comprises of following sub-committees:

Indic Language Sub-Committee

The Indic Language sub-committee is focused on increasing the adoption and monetization of Indic languages in the digital space. The key stakeholders, advertising agencies, digital publishers and social media platforms have come together to facilitate the ever-increasing adoption of the Indic languages in the digital space.

Credit Recovery

IAMAI in collaboration with the Advertising Agencies Association of India (AAAI) has set up the Bill and Payment Recovery Process (BNPP). This process involves the participation of publishers, ad networks and agencies for the reconciliation of advertising recoverable and the smooth functioning of companies’ payment recovery process.

Affiliate Sub-Committee

The affiliate sub-committee is working on adopting a Standard Operating Procedure (SOP) for validating performance marketing campaigns. IAMAI is also running a Bill and Payment Recovery Process (BNPP) for direct clients of affiliate publishers.

Digital Marketing Agency Sub-committee

This sub-committee is working with agency members to resolve industry-level issues such as standardised contracts, arbitration, payments and recovery, and talent, among others.

MADTech Sub-committee

We are forming this sub-committee to bring together the Advertising Tech ecosystem. This will include organisations dealing in email marketing platforms, SMS aggregators, marketing automation, etc.