2026
India Digital Behaviour Report: Behavioural shifts shaping urban India app ecosystem
A benchmark IAMAI report on behavioural shifts shaping the urban India app ecosystem.
DigitalInternetconsumer internetdigital economy
Benchmark reports, white papers and policy papers mapping the trends that define India's digital economy.
10 report records
A benchmark IAMAI report on behavioural shifts shaping the urban India app ecosystem.
An IAMAI knowledge-centre entry on brand impact around cultural and seasonal buying trends.
Policy papers
2020
Issued by Department of Telecom.
Mapping the digital habits of the Indian commuter and the apps, content and services that fill time on the move.
A white paper on balancing personalization, privacy and automation for future-ready customer experiences.
The IAMAI-Kantar report on internet usage and adoption in India.
A study on the impact of EdTech in India and the opportunities created by digital learning.
IAMAI best-practice guidance for affiliate marketing in India.
IAMAI knowledge-centre report from October 2024.
White paper on extending Indian Railway's UTS app access to private travel technology platforms.
White paper analysing the impact of 5% GST on online bus bookings.